hi, i’m anu.

I’m a 31 year old, Dubai bred, Arsenal fanatic, partially-bearded, cricket enthusiast, entrepreneurial Indian that loves F&B marketing. Oh and I also love beer. I’ll buy you a pint or two when we meet.

My childhood was spent in the narrow lanes of 90’s Bur Dubai, playing cricket with my friends and watching the city blossom into a global tourist destination. Fast forward 20 years and after completing my Masters in Birmingham, I decided to give back to the city that had given me so much. My F&B journey started with a full-time Marketing position at an established agency, where I was immediately thrown into the online presence of Dubai’s melting pot of restaurants.

Over the past 8 years, I’ve had the opportunity to work as part of various marketing teams for multiple homegrown and international restaurants and cafes. Jones the Grocer, tashas, Avli by tashas, Bombay Bungalow, Joud Cafe, Chin Chin, Kaftan Turkish Cuisine to name drop a few.

While I’ve studied marketing (with a few Google certifications too), I was always curious to explore how food tells a story and how I can leverage my abilities to bring the story to people’s phones and laptop screens. This curiosity motivated me to pick up a camera and expand my skillset to cover food photography, videography, branding and 3rd party aggregator marketing to cover the 360 realm of restaurant and cafe marketing in Dubai.

I’ve had the chance to work with some of the most creative and innovative people in the last few years, learning and growing along the way. And I look forward to working with more such people. 

Check out my LinkedIn and Instagram if you’d like to know more.

A quote I live by - “Life develops from the negatives”