With a marketing degree and digital certifications, I can craft compelling multi-channel digital campaigns to reach your target audience and spread your brand message. I bring a dynamic and results-driven approach to elevate your brand in the digital landscape. I have ideated, implements and optimized big-budget campaigns using the below tools:

• Facebook, Instagram ads
• Google Search, Display, Shopping ads
• YouTube ads
• LinkedIn ads
• Google Analytics

While I worked at an agency handling numerous F&B brands, I used the opportunity to delve into the art of food photography and expand my skillset. The main objective of this was to be able to see through a marketing campaign from start to finish without having to hire a 3rd party. Moreover, with the recent popularity of vertical videos, I have adapted my knowledge to also produce content for Reels, Tiktok and Shorts. This has allowed me to ideate as well as implement a marketing campaign from start to finish.

I can shoot social media content for you using my Sony Mirrorless camera and other equipment. I also work with food stylists for a more professional menu or magazine shoot. As a food content creator, I specialize in creating visually stunning content that not only showcases the flavours but also tells the unique story behind each dish.

Having worked with multiple homegrown and international brands with franchisees around the world, I can help develop or refine your brand book, ensure consistency in your in-store collateral across your store/stores and your digital platforms. I work closely with you to ensure that your campaigns (with the supporting textual and visual collateral) align with brand standards. This would cover social media tone of voice, copy rules, design style, brand manifesto, visual style of photos and videos amongst others. After all, consistency is king.

Setting up and optimizing your online listings can be frustrating – especially while dealing with customer service support from Google, TripAdvisor & Meta. Having a played a role as part of opening teams, I am equipped to set-up, clean up and enhance your online listings to get the most out of these free listings that you have at your disposal. This includes but is not limited to – setting up and refining your Google listing, TripAdvisor listing, Facebook Business Manager, digital ad accounts, Instagram business account, assisting with pixel implementation on your website amongst others.

Having worked in the ever-changing landscape of online food delivery over the last 7 years, I can assist with menu optimization, strategic brand positioning on the delivery channels and increased visibility solutions. My experience has also allowed me to make industry relations with contacts at prominent food delivery platforms (such as Talabat, Deliveroo and Zomato) allowing for comparatively easier processes.

I can create or guide visual content direction for your social media channels, improve your website with guidance on layout, landing page optimization, using the right CTAs; with the overall objective of reducing bounce rate and pushing your prospective customers to take the next step in the conversion funnel. As a seasoned food marketer, I am dedicated to crafting irresistible narratives that resonate with your target audience. This ties with my digital marketing expertise, branding knowledge and content creation skills.